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Growing Sales In A SaaS Business | John Snyder | BoS Europe 2019

Business of Software Conference

John was determined to do both in the global adtech market, not one that is traditionally associated with deep Cambridge tech. In this talk from BoS Europe 2019, John talks about how he set about educating himself by learning from others and why he decided that his business had to have a global vision from the outset. Sketchnote.

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How do you solve your product problems?

Business of Software Conference

Bruce founded Product Culture to help communicate the key principles underlying consistently successful product-focused organizations and helps companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions through workshops, mentoring, and team coaching.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. It’s not a valuable a part of my day.

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What “Product-Led” Looks Like in 2023

ProductPlan

Traditionally, product managers have reported to either engineering or marketing leaders. This is especially true for companies where product didn’t have its own independent seat at the executive conference table.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

Tim Barker (CEO, DataSift) – “It Was The Best Of Times, It Was The Worst Of Times”: Every CEO Ever… from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We had one of our execs in our New York office.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

So David and I set the direction, and the strategy and the vision and sort of where we’re headed. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. No one assigns them tasks or tickets, we don’t do that. The teams decide how to build the thing.