Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 94

Enterprise Strategy Marketing Outbound 94

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. I’ll do this for a year.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But you’ve done other stuff as well, I suppose, that’s a little bit more “confetti”: you’ve gone to SaaStock and offered people free Wi-Fi, you’ve hidden credit cards around conferences. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Also, if you’re still in the early stages of a startup, you’ll be spending a lot of time trying to convince them it’s worth their time.

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156