Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. Marc Andreessen famously defines product-market fit as : “The moment when a startup finally finds a widespread set of customers that resonate with its product.”. First the features, then the inbound marketing.

User Testing 94

User Testing Feedback Software Research Software Product Marketing 94

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Brian Balfour

JULY 18, 2017

The reason is because most startups need to keep their payback period to less than one year. They have higher ARPUs and can therefore take advantage of high CAC channels such as content marketing, inbound/inside sales, or channel partnerships. If it is much longer than one year then you will need a lot more cash to fund growth.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 8, 2019

Building the right product for the market is one of the first and most important stages of startup success, so it should be amply clear how critical Product Marketing is in creating Product-Market fit. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductBoard

NOVEMBER 15, 2017

As a PM from a renowned Valley startup quipped: “Today’s feature voting forums might as well be called ‘disappointment forums’.” With the Portal, productboard overcomes limitations of all previous roadmapping and feature voting solutions. productboard Portal engages your product community in a whole new way.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 29, 2021

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. We have business development doing inbound and outbound. Iterate, iterate, iterate. And because of that, it’s pretty detailed. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 91

User Testing Customer Feedback Feedback Software User Friction 91

Intercom, Inc.

JANUARY 16, 2019

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. A genius inbound marketing strategy. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

APRIL 7, 2024

For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. SimilarWeb's dashboard contains metrics such as monthly visitors, geography, referring sites, social and search traffic that point to your inbound and outbound traffic, etc. Mixpanel also offers a free plan.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking Research Software User Testing Customer Experience 78

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

NextBigWhat

OCTOBER 30, 2020

Blitzscaling: An execution framework that prioritizes speed over efficiency and allows a company to go from “Startup” to “Scaleup” at a furious pace that captures the market. For a startup to move very fast, it must take on far more risk than a company going through the normal. Burn multiple under 1X is good.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Also, if you’re still in the early stages of a startup, you’ll be spending a lot of time trying to convince them it’s worth their time.

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

Intercom, Inc.

NOVEMBER 5, 2019

So, for example, if it’s a big company that comes in, say, someone from Intercom, and signs up for the trial, sales is going to know that, and they’re going to react to that quicker than they’re going to react to a small startup that started to use the product. We’re focusing on two core priorities for the next six months.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139