Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Though he had experience in recruiting, sales and product, marketing was new ground for him. They would have been like: ‘What is customer success?

Outbound 112

Outbound Customer Experience Education Airlines 112

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Currier asks “how great is your daily email?”

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

MAY 19, 2021

SaaS Content Marketing. Product-led Growth. Influencer Marketing. Starting/Participating In A Conference. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Gainsight’s Lead Generating Engine With Online Conferences. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119