Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
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The Product Coalition
JULY 25, 2021
As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
The Product Coalition
JULY 16, 2023
Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.
The Product Coalition
NOVEMBER 23, 2021
Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? The frameworks (image 1 &2) highlight the approach to take the product into the market.
Intercom, Inc.
APRIL 18, 2019
Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’
Intercom, Inc.
NOVEMBER 7, 2019
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.
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