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There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).
“I don’t care about outcomes, your objectives, or your key results; I want to know when I will get this feature!” This was the third conversation we were having about the product, an app that served our own company along with external customers. And we all know that internal customers take more work to manage.
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And yet, very few actually make any use of their NPS (other than bragging about it in meetings): Net Promoter Score can be so much more than a ‘vanity metric’ though – when cross-referenced with what the users do, NPS can be used to conclude what user adoption scenarios actually make the users happy.
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Successful SaaS companies don’t rely on a single tool doing all the work to drive product-led growth but a multitude of tools specializing in different tasks simultaneously. TL;DR A product-led growth (PLG) tech stack is essential, comprising multiple specialized tools that work together to drive growth within SaaS companies.
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