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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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Reporters and Educators?—?Not Pundits and Commentators

The Product Coalition

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. Emphasis on constructive perspectives and opinions. More about that later.

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10 Skills Every Mobile Product Manager Needs

Amplitude

As a mobile product manager, you have to stay abreast of the market and make adjustments quickly. With new apps and platforms, the face of tech is changing quickly. A product is no different from a well-constructed story. Editorial mindset. To be successful, adopt a flexible roadmap. UX/UI design acumen.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The solution? The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Vertical SaaS!

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

Sophia Benhaddou – Managing Partner and Product Manager at Excelway – – online meeting facilitation tool suite. Olga Springer – Product Manager / Product Owner at SentiOne – a social media listening and internet monitoring tool. Women in SaaS. Women in SaaS. What is your background?

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Testing competitors’ solutions. Even without a test-ready prototype or a website in the initial phase of product development, you can get ahead by testing competitors’ solutions with the target group to gain insights on what to do better. In such cases, professional market research may work better for starters.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?