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How to make CX less ‘squishy’ and more data-driven

Gainsight

Many of my views toward CX were shaped during my “previous life” in sales, which has long relied on a standardized set of metrics — bookings targets, conversion rates and other productivity numbers — by which reps earn the respect and trust of CFOs and CROs. This needs to change. in the spotlight.

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The Great Silence

The Product Coalition

To be fair, I do know great product managers who do the opposite of everything I’ve said here, and I know great sales and marketing people who engage constructively and a lot of this has to do with organisational culture, top down. Then what would happen, is I would hear him respond, at the very most, with three customer names.