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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

His name is Eric. Company name. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs. Encourage your team to start using the persona’s name in your day-to-day product discussion. The post A Step-by-Step Guide to Constructing a Persona Workshop appeared first on Mind the Product.

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Retire These Metaphors & Reframe the Discussion to be More Effective

Johanna Rothman

FTE for full-time Equivalent (as in human beings!) “Resources” instead of the words: people, or human beings Construction metaphors, such as: build, which describes how we organize and create a usable product. Human Beings Do the Work We have all kinds of names for people at work. I'm not a man, so no man-weeks.”

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Building an API for powerful customer data analysis

Intercom, Inc.

In practice, it would have looked something like this: SELECT Id, Name. WHERE Name = 'Sandy'. Adaptable: it allows for very powerful full Boolean search queries that are easy to construct. Simple: Once you know the operators and basic building blocks, you can construct any query you like, with minimal effort.

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Behavior Patterns UX: 8 Types & How to Identify Patterns With Data Analysis

Userpilot

By deferring non-essential choices to later stages—such as company name, job title, or account preferences—users can quickly sign up and engage with the product, reducing form abandonment rates. Understanding these patterns helps behavioral designers identify usability issues, spot user needs, and inform future app development efforts.

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A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

The Psychology of Influence According to the New York Times best-selling book (and also named in 50 Psychology Classics ) , Influence by Robert Caldini, a psychology expert, there are six universal principles by which people succumb to external influence. Reciprocity? They are listed below.

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Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

The key to managing constructive conflict in a comfortable way is something that Stephen Covey fans will recognize – Seek first to understand. Drawing on another’s positional or referent power, for example by name dropping, is a critical mistake when maneuvering a conflict. Get Comfortable With Conflict.

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Stakeholder Management Tips for Product People

Roman Pichler

As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power. This is particularly helpful when you are faced with a large group of stakeholders, which is not uncommon in bigger companies.