The Product Coalition
FEBRUARY 11, 2023
Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market.
The Product Coalition
MARCH 5, 2024
However, successfully implementing agility into your company can provide 20%-30% financial gains according to research by McKinsey & Company, and increased parallel process and employee experiences have a direct causal impact on revenue by more than 50% according to Harvard Business Review. Technology development is cognitive work.
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The Product HQ
JUNE 1, 2024
While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.
ProductPlan
APRIL 27, 2022
The term comes from real estate, where it conveys the image of a literal green-field site for development, undisturbed by previous construction. Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. The first product of its kind anywhere.
Sachin Rekhi
FEBRUARY 1, 2016
One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. a product leader. Create a strong system of accountability.
Usersnap
JULY 22, 2019
Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? This ultimately helps increase the number of people using your product.
Mind the Product
JANUARY 20, 2017
Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Building Relationships, Trust, and Transparency. Where Do We Go From Here?
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