Consulting Differentiation Product launches Product Marketing 
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event.
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
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Business of Software Conference
JUNE 21, 2019
The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. ’ to a ‘Wow!’
Userpilot
JULY 27, 2022
For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.
Pragmatic Marketing
OCTOBER 18, 2019
Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris. So the capability into which buyer and then user personas.
Pragmatic Marketing
OCTOBER 18, 2019
Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris. So the capability into which buyer and then user personas.
Business of Software Conference
OCTOBER 11, 2023
Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.
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