Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Use cancellation surveys to collect more data. Example of a cancellation survey.

Feedback Software 80

Feedback Software User Testing Research Software Data Visualization 80

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. A good product manager firefights.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. It was almost the end of the conference but we got to work… I love that #BoS2018 changed their survey based on the advice from multiple talks at the conference! Transcript.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

JULY 27, 2022

For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition.

User Testing 91

User Testing Feedback Software Analytic Tools Research Software 91

Mind the Product

APRIL 12, 2017

For this reason, I decided to talk to product managers with the most third-party software integration experience and set out to discover their best practices, both strategic and tactical. Senior Product Marketing Manager. Q: What are the best reasons for a product management team to plan a third-party integration?

Reporting Tools 126

Reporting Tools Feedback Software User Testing Customer Experience 126