Product Management Unpacked

MARCH 5, 2019

An October 2016 survey by the organization, Mind the Product, asked the question “ What’s your #1 single biggest product management challenge right now?” For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs. Choosing one or more of these tools is important.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

The Product Guy

JUNE 18, 2020

Usage: Behavior insights Customer give you feedback via: Usage data (use Google Analytics, Pendo, Mixpanel, etc) Public Forums & Social Media Surveys, interviews, conferences Public Tools 1Password- a Private Forum for customers (kb.1password.com) How do we measure success? I find this consistent in product.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. Once you have your target segment, market information, benefits, and competitive differentiation, start working on a positioning document. Survey beta users to learn what they found enjoyable about your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

UX Planet

JANUARY 16, 2024

Online surveys, social media polls, and free or low-cost research tools can provide valuable insights. Seek expert help: If you lack the necessary research skills, consider outsourcing or consulting with experts who can make it on your behalf. Survey to identify gaps in the market and opportunities for differentiation.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

JULY 27, 2022

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Named after the Boston Consulting Group, the BCG Matrix is a model that classes a product according to its growth rate and market share. Create NPS surveys code-free.

User Testing 87

User Testing Feedback Software Analytic Tools Research Software 87

Userpilot

AUGUST 26, 2021

Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. And for a PM, differentiation becomes more critical. Sue Raisty , previously Product Management Consultant and CEO at Sure Product Consulting. #3

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 9, 2021

Customer experience management can be a big differentiator for SaaS businesses. With net promoter score surveys you can proactively identify and address problems before your customers churn due to poor experience. See where your users might be getting stuck in your customer journey with a free product adoption consultation.

Customer Experience 52

Customer Experience Customer Feedback User Testing Feedback Software 52

Userzoom

AUGUST 17, 2017

A delightful experience and great usability are rocketing to the top of the list as more and more companies understand that experience is a key differentiator for the modern consumer. Jayne Schurick - Software Consultant Usability Engineer at Knowbility.Org Jayne Schurick, is a Software Consultant Usability Engineer at Knowbility.

User Testing 48

User Testing Research Software Product Research Webinar 48

The Product Coalition

MARCH 17, 2020

As things shift from inner workings and move towards communication with customers, the main challenge for product managers becomes differentiating between routine daily tasks that move things forward and the ones that are hindering the project. Using surveys, quizzes, and chatbots is a great way to gather feedback from users.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userzoom

APRIL 23, 2020

In many cases, the new product/feature is created in response to a gap in the digital experience or in response to voice of the customer survey. They may have consulted with industry experts. Question: Rima, did you mix methods to design the survey and inquire from users? Keep these in mind as you develop your research roadmap.

Webinar 83

Webinar Product Research User Testing UX 83

Gainsight

JANUARY 9, 2019

How many of us have heard a business claim “our key differentiator is that we’re very focused on the customer?” The overwhelming majority of the 160 enterprises surveyed stated digital services were important to “better serve customers.” And how often has that claim lined up with reality? It’s another to put it into practice.

Research Software 73

Research Software User Testing Product Research Customer Experience 73

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. When we asked them in the same survey who they’re eager to collaborate more with, customers topped the list, while the C-Suite was at the bottom. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 53

Weak Development Team Product Research User Testing Customer Feedback 53

Gainsight

JUNE 11, 2021

ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership. Major Takeaways: Customer interviews can reveal things that no survey or quantitative research really could. You must ensure that the differentiation is clear.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

SEPTEMBER 15, 2022

And then, several months later, after I graduated, a translation company in the UK was looking for an emoji translation consultant. Brands are tapping into emojis by and large to act as a visual hook, to differentiate their messages from all the other things that may be posted on a platform. That was the first question.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

ProductPlan

FEBRUARY 18, 2020

It’s a superset of the product vision , goals, target markets, differentiators, and initiatives. Our survey respondents reported that they’re typically tasked with defining, maintaining, and evolving the product strategy. These could include services such as consulting or customization fees. But they need to know what those are.

Customer Experience 59

Customer Experience Product Research Customer Satisfaction Reporting Tools 59

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. When we asked them in the same survey who they’re eager to collaborate more with, customers topped the list, while the C-Suite was at the bottom. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

DISQO

JUNE 30, 2017

When we surveyed 140 product managers, 1 in 2 said that their C-suite has direct input for what goes on the roadmap. When we asked them in the same survey who they’re eager to collaborate more with, customers topped the list, while the C-Suite was at the bottom. Meanwhile, input from customers lies towards the bottom of the list.

Weak Development Team 40

Weak Development Team Product Research User Testing Customer Feedback 40

Sachin Rekhi

AUGUST 15, 2016

Market sizing Competitive analysis Vision formulation User segmentation User focus groups User surveys Quantitative analysis of existing product metrics Roadmap planning Sprint planning Product design Project management Quality assurance Product launch A/B testing Post launch metrics analysis Post launch user focus groups Post launch user surveys.

Product Research 77

Product Research User Testing Product Management Product Manager 77

Mixpanel

JUNE 23, 2020

With a robust Voice of the Customer program that employs things like feature satisfaction surveys for understanding engagement over time, and is in the process of rolling out the KANO model for prioritizing the features most likely to bring value. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

With a robust Voice of the Customer program that employs things like feature satisfaction surveys for understanding engagement over time, and is in the process of rolling out the KANO model for prioritizing the features most likely to bring value. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JULY 27, 2020

In my work as a speaker, author, and consultant, I’ve seen first hand how companies that employ this model are able to scale faster thanks to a wider top-of-funnel, and more cheaply thanks to lower customer acquisition costs. post-trial survey ? Now, it’s time to spread the word. Communicating the perceived value of your product.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. As you study the people who use your product or might use it, patterns start to emerge. Sad but true.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Mind the Product

APRIL 12, 2017

Some of these product managers are working for companies you’ve heard of, some are consultants, but all have valuable tips on doing integrations the right way. Platform Strategy Consultant. All that cost is something you could have put towards building differentiated value. Here is what the experts told me. Janna Bastow.

Reporting Tools 120

Reporting Tools Feedback Software User Testing Customer Experience 120

Intercom, Inc.

JULY 26, 2018

About five years ago, I had a couple other SaaS products in the survey space, and at the time getting things related to SaaS metrics was an exercise in futility with lots of Excel spreadsheets or hacking to get these little internal tools. I had no intention of stopping the survey software stuff. People need this.”

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

ProductPlan

JANUARY 17, 2023

Methodology : Will these be actual live interviews, or will you be “interviewing” a larger number of customers using a survey? Where will you find them? How will you convince them to talk to you? For the rest of this article, we’ll assume the former.) What questions will you ask? Where will you conduct the interviews? How will you take notes?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Business of Software Conference

NOVEMBER 26, 2018

It was almost the end of the conference but we got to work… I love that #BoS2018 changed their survey based on the advice from multiple talks at the conference! Step 1: Survey. Step 1: Survey. This is a very short survey. Once you have these questions, you want to send the survey out to all of your users.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Business of Software Conference

OCTOBER 11, 2023

Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom. EX: Same product for utilities and retail, both had the same differentiated value of needing it to keep transactions going.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

APRIL 7, 2021

You will also know your key differentiating factor from the competition and should try to get every user to test it out. When people talk about NPS, many may think it is a metric only applicable to surveying your customers. It starts by asking with an in-app survey, “On a scale of 1-10, how likely would you recommend this product?”.

Onboarding KPIs 63

Onboarding KPIs User Testing Customer Experience Customer Feedback 63

Revulytics

OCTOBER 30, 2019

In this webinar, leading product development consultant , coach, and trainer Sari Harrison shows how to go beyond conventional metrics to understand whether you’re delivering value to users by helping them make their lives better. A strategy should differentiate you.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

ProductPlan

MARCH 5, 2021

At ProductPlan, we’ve surveyed and spoken to many product leaders about their career trajectories and past professional experience. You’ll be consulted for advice on the process, relationships, tactical moves, etc., The product manager career path is an exciting one with lots of possible on- and off-ramps. Duties and Responsibilities.

User Testing 132

User Testing Product Research Product Management Product Manager 132

ProductPlan

MARCH 5, 2021

At ProductPlan, we’ve surveyed and spoken to many product leaders about their career trajectories and past professional experience. You’ll be consulted for advice on the process, relationships, tactical moves, etc., The product manager career path is an exciting one with lots of possible on- and off-ramps. Duties and Responsibilities.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Business of Software Conference

AUGUST 30, 2019

And then when I switched over to consulting after leaving my in-house role I set up an account to also manage the business finances. She ran some customer surveys to this companies best most engaged users and what she got back was that people wanted customization. But what I like to do is both surveys and interviews.

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

The Product Coalition

FEBRUARY 26, 2022

I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. most invariably say zero. I know this because I asked.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Mironov Consulting

MAY 2, 2019

Hardware companies tend to use software as a way to prop up hardware prices: remote diagnostics or cloud analytics or improved interfaces are included for free to differentiate our hardware from competitors. And we struggle to measure (or justify) the top-line impact of better software — by surveys, usage statistics, and anecdotes.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

APRIL 30, 2020

As a quick note, this is where “customer success” differentiates itself from “customer service and support”: While customer service and support are offered upon request, customer success teams should often be facilitating engagement with their users at various times throughout their journey.).

Reporting Tools 71

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 71