Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

FEBRUARY 25, 2020

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171