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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130
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The Great Silence

The Product Coalition

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Then, you can just get on with things.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

This is not to say that bottom-up adoption is bad strategy; quite the opposite. Buying sales isn’t bad. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Sales doesn’t need to be a cost center. Train reps for effectiveness, not just efficiency.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. So the whole thing gets better over time.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

From generating good leads, to spotting good sales people and how to motivate them to be better. or a consultant or thinking about doing a startup? Stopped off at McKinsey along the way doing Tech strategy. I’ve never worked in sales. And never had any sales training. Which is more recent 2012 to 2018.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.