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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. ” And so it’s a bit like that.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130
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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. Do you have the right go-to-market strategy? Distilling the 40,000-foot vision. My approach is super tactical.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. Do you have the right go-to-market strategy? Distilling the 40,000-foot vision. If you enjoy the it, check out more episodes.