The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

DECEMBER 11, 2023

There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. Another example is product-led growth, which combines lower prices with a self-service approach. didn’t give me this option (and didn’t even know how to phrase it), while B.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

DECEMBER 11, 2023

But much like code, your product strategy also requires maintenance. Note: everything I say here is true for mature product companies as well. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54