The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Whenever I talk to CPO Bootcamp participants or to my consulting customers about prioritization, I say that your role as a product leader is not to prioritize between the important and not important stuff.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userzoom

DECEMBER 17, 2019

This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How to be a great UX research leader: Engage your stakeholders [Article]. Harry Brignull, User Experience Consultant, brignull.com. Your research should be assisting the top priorities of the company. Do one project really well.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. Consultants like me need a quote from Peter Drucker. So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. Cleaning up others’ mistakes.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54