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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And so this set of data right here, I pulled from this amazing book called The Challenger Sale, which did it did a great big long to go in depth research study of what makes a good salesperson effective. Upcoming Events.

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The Great Silence

The Product Coalition

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.