Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
Even more so than for established firms, this is a critical issue for startups given that they are typically bootstrapped or working on limited funds and have to determine where best to focus on the resources at their disposal. I apply this lens to a startup that develops solutions in the health-tech market. Marketing is one example.
Let's personalize your content