470: Strategies for enhanced product innovation in organizations – with Andy Binns
Product Innovation Educators
JANUARY 1, 2024
Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers. You still need to do hypothesis testing, but you need a plan for distribution channels and routes to market. [25:13] It’s only done with structure or process, not with leadership or culture.
Let's personalize your content