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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp.

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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 139
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Spendesk thinks about building its company in three stages: startup, growth, and scale. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Act like a consultant and advisor to your prospects.

Outbound 177
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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. But because they couldn’t be in the office, we brought in some consultants on the sales enablement side and we beefed up our sales force and our customer platform.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? Richard Harris, Founder, The Harris Consulting Group.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.