Consulting Inbound Positioning Product Marketing 
Userpilot
MARCH 8, 2022
Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Lena’s largest contributions to the Product Management field.
Userpilot
OCTOBER 31, 2022
From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Continue consulting your data to help you fine-tune or update your negative personas.
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Intercom, Inc.
DECEMBER 21, 2021
We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. This year, we commissioned Forrester Consulting to explore how conversational experiences are driving growth for major companies. We hit a huge milestone as our ARR grew well past $200M.
Intercom, Inc.
NOVEMBER 7, 2019
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today.
Intercom, Inc.
OCTOBER 16, 2019
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.
Intercom, Inc.
JULY 19, 2021
In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing, customer success.
Intercom, Inc.
OCTOBER 29, 2020
Frequent touch points and positive interactions will create strong relationships and build customer loyalty. After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. I love building products, building teams, building companies. It clearly wasn’t taking off.
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