Mind the Product

FEBRUARY 5, 2019

For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Whereas, startups and SMBs (small to medium-sized businesses) frequently position their product teams in their own department. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 141

User Testing Product Marketing Marketing Product Research 141

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

ProductPlan

FEBRUARY 21, 2019

Considering the leap from being a product manager to a leadership role, but not sure what’s involved in managing product managers? The responsibilities of product leadership and the skills required, are very different those of a product manager. What if managing products inspires you?

Product Management 71

Product Management Product Manager Management Management 71

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. But do they really need this ?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Amplitude

SEPTEMBER 5, 2017

Like general product management, the role of mobile product managers emerged out of a need to serve the changing face of tech. It’s a specialized role that requires specialized skills that cater to mobile products. The relationship between manager and product is a tight one. Editorial mindset.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

Bain Public

APRIL 28, 2020

You have products that deliver tremendous value for your customers and significant revenue and profitability for your business, but what if everything was about to change significantly, and you had insights into those changes? How would you position your business? Using Market Sensing and Knowledge Creation. CB Insights.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

UX Studio: Product Management

DECEMBER 7, 2022

This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Top UX Research Agencies: UX studio. You can shorten your search by reaching out to UX studio. They mainly focus on.

User Testing 52

User Testing Research Software Product Research UX 52

Innovatemap

JUNE 11, 2020

An internet search for user experience design (UX) in any given city brings up several different types of companies that list user experience and user interface (UI) design on their websites: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks. A digital product agency is design-forward.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Userpilot

JANUARY 14, 2024

Are you thinking of a career in product management and wondering what the product manager career path looks like? In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in.

Data Visualization 98

Data Visualization Analytic Tools Research Software Feedback Software 98

Actuation Consulting

JULY 6, 2018

Personas that achieve the results intended share three characteristics: They provide information that gives insight into the customer’s world including their challenges and goals as related to the new product. Persona development is driven by market research or Voice-of-the-Customer activities.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product and Technical sense Product Marketing managers must have product instinct and technical sense.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product HQ

FEBRUARY 6, 2023

Need help preparing for your next senior product manager interview? Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. Then you’ve come to the right place.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Product Innovation Educators

APRIL 29, 2024

How product managers can master product innovation management Today we’re talking about product innovation management, one of the seven knowledge areas for product mastery. These are the knowledge areas that make us successful as product masters who know how to create new value for our customers.

User Testing 117

User Testing Product Research Research Software Finance 117

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

The Product Coalition

JANUARY 26, 2024

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. 25 mini-research ideas for inspiration 25 mini-research ideas for product managers 1.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Mind the Product. The Market Research Event.

Events 40

Events User Testing Data Visualization Product Management 40

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible. Business Model Generation.

User Testing 132

User Testing Research Software User Friction Customer Experience 132

Intercom, Inc.

MAY 9, 2018

So here’s my definition: Business Operations is a function that is uniquely positioned to solve certain classes of problems for rapidly scaling organizations. Market research. Product awareness. Anyone can hire (expensive) consultants to do that job. Financial modeling. Process hygiene. Sign me up.

User Testing 182

User Testing Customer Experience Finance Research Software 182

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

MARCH 4, 2021

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. In each case, you’ll be able to understand which positive and negative factors are contributing the most to NPS score, and take specific action accordingly.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 2, 2022

WeGrow can help you do the market research, raise capital and find the right talent for your team. Userpilot uses AI for one-click translation of user onboarding flows and can easily help with the localization of your product. To enable successful scaling abroad, you may need a dedicated local team and office.

User Testing 52

User Testing Research Software Customer Experience Feedback Software 52

Business of Software Conference

MARCH 24, 2021

So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us. I can’t we don’t do market research. Like it’s sometimes it can be months. Other times it can be days. Depends on the depth and the seriousness of the idea.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

The Product Coalition

JUNE 22, 2020

Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Where are you finding new ideas?

User Testing 78

User Testing Product Research Customer Feedback Research Software 78

DISQO

SEPTEMBER 28, 2018

That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. We recently hosted a webinar in partnership with H2R Product Science on the topic of aligning stakeholders around data-driven narratives. Making products takes time, and nobody knows this better than the engineering team.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. We recently hosted a webinar in partnership with H2R Product Science on the topic of aligning stakeholders around data-driven narratives. Making products takes time, and nobody knows this better than the engineering team.

Product Research 40

Product Research Data Visualization User Testing Customer Feedback 40

DISQO

SEPTEMBER 28, 2018

That’s why being able to tell compelling data-driven narratives is a critical aspect of product management. We recently hosted a webinar in partnership with H2R Product Science on the topic of aligning stakeholders around data-driven narratives. Making products takes time, and nobody knows this better than the engineering team.

Data Visualization 40

Data Visualization Product Research User Testing User Friction 40