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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. It’s okay if you are ‘terrible’ at it.

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The Shortest Product Manager Job Ever!

The Accidental Product Manager

I had been working for a startup that had run into some financial problems. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. So I’m a little startup in the sales enablement space. April Dunford // Ambient Strategy.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Structure your sales organization for maximum efficiency. A pod model for your sales team creates focused tight-knit groups, or “pods” that comprise team members playing different roles.

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The Great Silence

The Product Coalition

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.