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New Course: Mastering Product Management

Sachin Rekhi

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

DarkBlue intelligence, the product Thomas works on, can support activities like investigations, due diligence, and cyber threat intelligence. And my counterpart product manager’s squad is about maximizing the volume of data.” Due to the long sales cycle, they decided to look at retention.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

And other technical gotchas… We have to be ready with answers for any questions that our customer success, support, solution engineers, sales, and post-sales teams might get. For larger launches and flagship features, of course, you might just have to take the time and wait for more polished videos.) For example: What is the feature?

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

Dashboard in Heap. Heap analytics features Heap claims to be the only analytics tool that enables product managers to collect complete data about their users' interactions with the product. G2 reviewers give Heap an average score of 4.3, Heap vs Pendo: Heap Review. Heap vs Pendo: Heap Review.

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The product data VCs want to see before investing in your startup

Mixpanel

.” Zach Berger, Technology Investor at Bain Capital. A product’s user retention rate shows what percentage of customers return to use a product again and again. Sam Richard, VP of Growth at OpenView (over $2B invested), calls this data point “key to understanding product-market fit … especially at an early stage.”.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation. Look at how they price and market their product. Fake door test for product idea validation.