Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

280 Group

AUGUST 26, 2022

There are definite technical similarities between the powerful rockets, and both have shaped space technology in new, innovative ways. The NASA waterfall model includes System Requirements Review, Preliminary Design Review and Critical Design Review. In the race for deep space – we’re now betting on SpaceX.

Reporting Tools 156

Reporting Tools Technical Review Systems Review Agile 156

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Intercom, Inc.

OCTOBER 8, 2020

Today, customers have a lot more choice when it comes to discovering product options independently, and they’ll only interact with a vendor’s sales team when they’re ready. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Crowning the customer.

Software Review 205

Software Review Enterprise Technical Review User Testing 205

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Product Talk

DECEMBER 13, 2023

DarkBlue intelligence, the product Thomas works on, can support activities like investigations, due diligence, and cyber threat intelligence. And my counterpart product manager’s squad is about maximizing the volume of data.” Due to the long sales cycle, they decided to look at retention.

Data Visualization 247

Data Visualization Analytic Tools Reporting Tools Technical Review 247

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 13, 2021

In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability. What and Why and the inspirational differences that product brings. What are the attributes of the framework?

Framework 148

Framework Startups User Testing Onboarding KPIs 148

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Let’s talk about growth.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

PMLesson's Ace the PM Interview

JANUARY 12, 2021

If you're preparing for the technical program management interview, you already know that the interview generally consists of four types of questions. Candidates are asked these types of questions to qualify their abilities to design a system to solve open-ended or complex technical problems.

Technical Review 52

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mind the Product

APRIL 24, 2018

So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development.

User Testing 148

User Testing Customer Feedback Customer Experience Data Visualization 148

The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. Back to Twiggle. The API was well-defined. Guess what?

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Ronke PM

APRIL 11, 2024

This enthusiasm turns them into ambassadors of the product. The success of products that combine utility and delight is partly due to the innovative and fearless cross-functional team that developed it. Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

JANUARY 31, 2022

All product managers share a base, common skillset, which includes problem-solving, strategic thinking, and empathy for others. The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

ProductPlan

DECEMBER 11, 2019

Cloud computing and technological advances make it cheaper and faster to bring a viable product to the market. With larger groups, some product leaders are creating more specialized roles. Technical product managers are common within larger organizations as one of the original subcategories of product management.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

The Product Coalition

NOVEMBER 19, 2020

It shouldn’t be a prerequisite for product management jobs either. He is a few years out of school and interested in getting into product. He doesn’t have a technical background and currently works in a different domain. He’s become passionate about technology and wants to make a career switch. You can get around this.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Technology is always changing, as are customer habits. Below is a list of some of the best product management books spanning nearly two decades of thinking.

Books 95

Books User Testing Technical Review Product Management 95

PMLesson's Ace the PM Interview

MAY 5, 2020

Building your first product marketing resume might seem overwhelming but don't worry. Here at Exponent, we've reviewed thousands of product marketing resumes to provide you with some best practices. Here's my resume when I was accepted to the Google Associate Product Marketing Management (APMM) program.

Product Marketing 52

Product Marketing Marketing User Testing Product Research 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Online Course Hosting.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice.    (And we’ll be speaking the language of money , not technical processes.)

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Intercom, Inc.

JANUARY 20, 2021

Of course, customers are busy. When we created our best practices guide to using Product Tours , we interviewed relevant teams – like our Product Marketing and Customer Engagement teams – to learn how they were using Product Tours to proactively inform, educate, and onboard new users. The first step?

User Testing 232

User Testing Customer Feedback Customer Experience Embedded Analytics 232

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. In short, here are the things you should be checking for in a product audit: reported problems.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Mixpanel

NOVEMBER 8, 2022

.” Zach Berger, Technology Investor at Bain Capital. A product’s user retention rate shows what percentage of customers return to use a product again and again. Sam Richard, VP of Growth at OpenView (over $2B invested), calls this data point “key to understanding product-market fit … especially at an early stage.”.

Data Visualization 88

Data Visualization Startups Analytic Tools Technical Review 88

Mixpanel

APRIL 18, 2024

And other technical gotchas… We have to be ready with answers for any questions that our customer success, support, solution engineers, sales, and post-sales teams might get. For larger launches and flagship features, of course, you might just have to take the time and wait for more polished videos.) For example: What is the feature?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. What does a product manager do? Type of product (B2B, B2C).

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

JUNE 24, 2022

Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Every other day I seem to come across several new articles describing how to pass the infamous product manager interview.

User Testing 144

User Testing Analytic Tools Research Software Feedback Software 144

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Of course what you emphasize depends on your background. And of course, this is another thing that would make you a dinner party jerk. And of course financially there is upside.

User Testing 108

User Testing Product Research Testing Startups 108

The Product Coalition

JANUARY 16, 2022

After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

PMLesson's Ace the PM Interview

MARCH 3, 2022

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. However, a PM career looks different than other roles in tech. The success of a product, or even an entire company, rests on the product team.

Weak Development Team 52

Weak Development Team Technical Review Data Visualization Product Management 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we we all operate within the intersection of ‘technology’, ‘business’ and ‘UX’. variety is good.

Technical Review 60

Technical Review Research Software User Testing Product Management 60