Course Enterprise Product Marketing Technical Review 
Intercom, Inc.
OCTOBER 8, 2020
Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.
The Product Coalition
DECEMBER 13, 2021
The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.
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Mixpanel
FEBRUARY 23, 2024
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it.
Userpilot
JANUARY 31, 2022
All product managers share a base, common skillset, which includes problem-solving, strategic thinking, and empathy for others. The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager.
Mironov Consulting
MARCH 9, 2024
One technique that I teach in my product courses/workshops is something I call “count the digits.” We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice. (And we’ll be speaking the language of money , not technical processes.)
The Product Coalition
JANUARY 16, 2022
After reviewing over 50 candidates, 25 phone interviews, and 15 full interviews, I eventually had to choose between a few final contenders. Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare.
Userpilot
FEBRUARY 21, 2023
The majority of Heap's clients are large enterprises, like Uber or Salesforce. Heap analytics features Heap claims to be the only analytics tool that enables product managers to collect complete data about their users' interactions with the product. G2 reviewers give Heap an average score of 4.3, Heap Pricing.
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