The Product Coalition
MARCH 8, 2024
Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. What is the importance of digital transformation?
Intercom, Inc.
OCTOBER 8, 2020
And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.
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Intercom, Inc.
JULY 25, 2022
New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. And many are striving to provide just that. But they’re facing big barriers. But they’re facing big barriers.
Mixpanel
FEBRUARY 23, 2024
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. On the enterprise side, they usually have very complex and boutique use cases. But we also know that it’s really hard to do all of that at one time.
Mind the Product
APRIL 9, 2018
I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. But building good enterprise systems is prone to failure, as author and product consultant Sam McAfee has recently pointed out. Bridge the Gap Between “Tech” and “Business”.
The Product Coalition
DECEMBER 13, 2021
The below image is a simple framework but it is a growth platform that helps in setting up startups, mid-size or even big enterprises. In due course, the startups need to invest a good amount of time in organizing the strategy and roadmap to track the product performance to get an early product-market fit and scalability.
PMLesson's Ace the PM Interview
MAY 20, 2019
Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? Solving problems once they’ve been discovered is equally as different between the consumer and enterprise worlds.
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