PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. Let’s talk about growth.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Mind the Product

APRIL 24, 2018

So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development.

User Testing 147

User Testing Customer Feedback Customer Experience Data Visualization 147

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space. Online Course Hosting.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Mixpanel

APRIL 18, 2024

And other technical gotchas… We have to be ready with answers for any questions that our customer success, support, solution engineers, sales, and post-sales teams might get. For larger launches and flagship features, of course, you might just have to take the time and wait for more polished videos.) For example: What is the feature?

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MAY 8, 2023

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! TL;DR Software companies are facing a wider array of challenges due to the increasingly saturated and competitive nature of the SaaS industry.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

PMLesson's Ace the PM Interview

OCTOBER 16, 2021

It's no secret that a lot goes into the modern tech interview. Superb technical skills on their own are not enough - most top tech firms prioritize culture fit when they are recruiting. We believe that we need to own and control the primary technologies behind the products we make.

Technical Review 52

Technical Review User Testing Research Software Feedback Software 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

JUNE 20, 2023

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Offering an early bird discount could be a good way to encourage early adopters to commit to the product even when it’s not completely ready.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Just reviewing the good and bad is not enough.

Product Research 150

Product Research User Testing Weak Development Team Embedded Analytics 150

B2B Product Management

SEPTEMBER 29, 2023

They can be physical products, such as clothing, electronics, and food, or they can be technology items, for example, digital books, music, Smartphones. It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

JULY 14, 2021

A customer satisfaction survey is a questionnaire that businesses use to ask what their customers think about their products or services, their brand, or other interactions with their business (such as customer service or tech support). your brand. user experience (customer service, tech support, feature usage).

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Feedback 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. This makes the product loved by our users ( check G2 reviews ).

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

SEPTEMBER 14, 2022

New SaaS billing dark patterns will keep popping up as technology grows. Their UX designers and product marketers spend time finding and exploiting loops where dark patterns can fit perfectly in the customer journey. But of course, legal doesn’t always mean ethical. What is a dark pattern? Hidden costs. Conclusion.

Customer Experience 98

Customer Experience User Testing Banking Technical Review 98

Userpilot

NOVEMBER 21, 2022

Beta testing can help you identify and fix bugs, spread the word, validate product-market fit , and gather valuable feedback from your customer community. When releasing an entirely new product, launching a new feature , or before a big product update. When should you use beta testing? When do you need beta testing?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product HQ

FEBRUARY 1, 2023

On the other hand, group product managers assume a more direct role within management because they are responsible for managing other members throughout the organization. They ensure that the various teams remain on course toward achieving the company’s objectives.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

SEPTEMBER 22, 2021

Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. Engaged users are receiving repeated value in your SaaS leading to increased product adoption, retention, and more revenue. This leads to more loyal promoters who can recommend your brand's services.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

ProductPlan

APRIL 2, 2019

This post will define each phase—Introduction, Growth, Maturity, and Decline—and highlight what product managers should be focused on during each period. All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. The Decline Phase.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

JULY 13, 2021

For each user that activates, that’s one more monthly subscription, and one more person who could become a future brand advocate. Again, let’s see how Kontentino does this: Kontentino knows that brands tend to just have one set of social media accounts, while digital agencies will manage dozens of them on behalf of their many clients.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Technical Review Analytic Tools Software Review 52

Amplitude

AUGUST 7, 2020

In looking at why more users weren’t converting to paid subscriptions, online language academy ABA English noticed users were stagnating after their initial course. Retail technology company Flipp started using behavioral cohorts to better understand the brands their best users were also loyal to.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Technical Review 52

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. use an SEO content marketing strategy. showcase your product with a demo. use paid advertising.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Feedback Software 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Feedback Software 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Technical Review 52

Alchemer Mobile

APRIL 14, 2020

Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Dropbox, Concur, and Stripe. Here are some of the questions they’ll discuss: What’s the relationship between design, development, engineering, and product and your company?

Technical Review 246

Technical Review Technical Advisors Customer Experience User Testing 246

Userpilot

MARCH 14, 2024

In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your product analytics needs. We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. In other words, you don’t need a lot of technical knowledge or expertise.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Intercom, Inc.

JANUARY 16, 2020

The idea of a virtual whiteboard is so simple that even the least technologically literate amongst us could likely understand the concept. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. The distributed teamwork tech stack. We call it drinking our own pain.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Userpilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest. Easy setup – Getting started with Heap is as easy as installing a code snippet into your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Technical Review 52

Userpilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Basically, without technical knowledge or a dedicated engineering team, you can’t start collecting feature engagement data right away. Let’s get started! It is free and allows up to 20M monthly events.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Software Review 52

Userpilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Basically, without technical knowledge or a dedicated engineering team, you can’t start collecting feature engagement data right away. Let’s get started! It is free and allows up to 20M monthly events.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Software Review 52