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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We didn’t know know if our sales predictions were good or bad.

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How to Become a Startup Product Manager without Experience

The Product HQ

Startup Product managers are in charge of setting up the foundation for product management at a new company. Since product development is such a lucrative field, this is a crucial role for the company. According to Airfocus , an optimized product manager boosts profitability and sales, by 34.2

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Why Product Management Might Not Be the Best Fit for You

The Product Coalition

Take a look at these nine indicators to determine if product management is the right career for you, or not. digital product management positions have never been more pervasive or idolized than they are right now. Every other day I seem to come across several new articles describing how to pass the infamous product manager interview.

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4 Reasons You Shouldn't Become a Product Manager

PMLesson's Ace the PM Interview

The product management career path can be incredibly fulfilling as you build and work on products used by millions of users around the world. However, a PM career looks different than other roles in tech. The success of a product, or even an entire company, rests on the product team.

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Establishing a Good Product Relationship with a Remote Engineering Team

The Product Guy

Guest Post by: Stef Orzech (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Alex Berman]. So, I’ll start with this: a little while ago, I was having a difficult video call with my tech lead. But rather than pressing for answers, my tech lead simply sat back in his chair and shrugged. “Ah, What do you mean?”

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.