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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

But it’s an absolutely critical step for any SaaS strategy. Then, I’ll go a bit deeper and look into 10 user persona examples for 3 SaaS tools, to showcase how products with several different use cases can have dramatically different personas. SaaS User Persona Example -Userpilot: Product Manager 2.

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Friction Log in SaaS: Step-by-Step Guide For Product Managers

Userpilot

A friction log is a document capturing the challenges and frustrations a customer might face using your SaaS. Function friction is primarily about users being blocked from reaching their product goals because of an error, poor UX, or other factors. Not all friction is bad. Friction logs can be created by the whole team.

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Gainsight Pulse—Towards a Digital, Enterprise-wide Strategy for Customer Success

Gainsight

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. It’s not just a team.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. What is a customer education platform?

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What can Non-Product People Learn From Product People?

Mind the Product

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Take Stock Regularly. “If The concept is so simple, but so effective.

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Userlane for Self Service Support: Features, Pricing, and Review

Userpilot

Looking for an effective self service support tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your self service support needs. Let’s get started!