Remove Course Remove Finance Remove Inbound Remove Product Goals
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How pricing strategy helps shape your entire business model

Intercom, Inc.

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. We had an inbound sales team as well, basically quite a few groups. So if a billing question came in and we needed somebody from finance, they were there. We had a pre-sales team.