Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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User Testing Reporting Tools Customer Experience Research Software 196

Userpilot

MARCH 6, 2024

But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction? TL;DR Product trend analysis involves examining historical and current data to uncover any shifts or patterns of user behavior within your product.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software Research Software 75

Userpilot

AUGUST 10, 2023

This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. That’s step 6.

Product Research 82

Product Research Analytic Tools Feedback Software Research Software 82

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 81

Customer Experience Analytic Tools User Testing Customer Feedback 81

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. Jobs to be done template. Who are they?

Product Research 88

Product Research User Testing User Friction Customer Feedback 88

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

NOVEMBER 8, 2023

In this article, we'll explain what behavioral personas are, the invaluable insights , and how to use them to drive growth in your SaaS. TL;DR A user behavioral persona is a document representing a distinct group of users who share similar behaviors, motivations, and goals. Of course, having the right tooling helps.

Data Visualization 83

Data Visualization Analytic Tools Research Software Customer Experience 83

Userpilot

DECEMBER 12, 2023

A specialty roadmap focuses exclusively on one area, for example, UX design or research , but across multiple products. UX research aims to identify specific user pain points. Common research techniques include user behavior analysis, surveys, and interviews. UX roadmap. Source: Roadmunk.

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Roadmap Customer Experience UX Product Research 87

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 81

Research Software User Testing Strategy Customer Experience 81

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. I didn’t get into research to end up doing sales,” might you say. I’ve made it concise and to the point for you. I’ve made it concise and to the point for you. Sometimes you’ll even be the only researcher in the team.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

APRIL 6, 2023

After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. How to identify an overengineered solution? Book the demo!

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. We’ll also make sure to look at the best tools for the job.

Analytic Tools 85

Analytic Tools Onboarding KPIs Research Software Feedback Software 85

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Ready to get started? The final step is to launch your product.

User Testing 88

User Testing Feedback Software Research Software Product Research 88

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 20, 2022

It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard. Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development. Are you ready?

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User Testing Feedback Software Customer Feedback Customer Experience 94

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Product Research User Testing Research Software Data Visualization 264

Product Talk

APRIL 21, 2021

The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. We did the research. We talked to our users and they prefer female names.”

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Product Research User Testing Research Software Analytic Tools 291

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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User Testing Customer Feedback Feedback Software Customer Experience 249

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs.

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Product Research Data Visualization Customer Feedback Weak Development Team 191

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management. Product managers are relatively well-paid.

Data Visualization 92

Data Visualization Analytic Tools Research Software Feedback Software 92

Product Talk

SEPTEMBER 6, 2023

I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. It’s just, how do we make better decisions about what to build, and include the customer in the process? Lots of that.

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Product Research User Testing ChatGPT Research Software 236

Lenny Rachitsky

APRIL 9, 2024

That sounds a lot like a tool that would be incredibly good at identifying a clever strategy. ‘I thought it was a mistake,’ said the other. […] Indeed, the move turned the course of the game. It is our job to create computing technology such that nobody has to program. Think about it—what is AI best at?

Data Visualization 119

Data Visualization ChatGPT Research Software Product Management 119

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. In step 3, you need to define your target audience and create user personas.

User Testing 80

User Testing Product Research Feedback Software Customer Feedback 80

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Userpilot

SEPTEMBER 25, 2023

This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. TL;DR In SaaS, concept testing is a research method used to test concepts during product discovery and before their launch. Let’s dive in! What is concept testing?

User Testing 83

User Testing Product Research Feedback Software Analytic Tools 83

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. What is a product launch checklist?

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Product launches User Testing Product Research Analytic Tools 81

Userpilot

NOVEMBER 5, 2022

The build trap is a situation when the team focuses on shipping features that don’t drive value for the customer and for the business. Strategy is a framework that allows teams to make informed and independent decisions. To choose the right options, you need to conduct user research and experiments. How does it happen?

Research Software 91

Research Software Feedback Software Product Research User Testing 91

UX Planet

APRIL 3, 2024

Actionable tip: Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate what you want to achieve, whether it’s increasing conversion rates, improving user satisfaction, or identifying friction points in the user flow. SMART framework. Journey map of a trip manager platform.

User Testing 79

User Testing Customer Feedback Customer Experience Data Visualization 79

Userpilot

FEBRUARY 14, 2021

What SaaS Growth strategies work best in 2021? So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. In-app marketing.

Feedback Software 82

Feedback Software Research Software Customer Experience User Testing 82

Userpilot

JANUARY 31, 2024

This article explains: What user behavioral analysis is Why it’s important The key steps in the analysis process Different types of analyses Let’s dive right in! TL;DR User behavior analysis is the process of studying user activity inside the product aimed at identifying user needs and pain points and improving UX.

Data Visualization 52

Data Visualization Customer Feedback User Testing Customer Experience 52

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Check out our list! Are you ready to jump in?

Feedback Software 63

Feedback Software Analytic Tools Research Software User Testing 63

Userpilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. In this article, we’re going to unpack a repeatable framework for you to analyze user tasks to create successful user experiences. User goals.

User Testing 74

User Testing Research Software Customer Experience Data Visualization 74

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

FEBRUARY 24, 2023

TL;DR Feedback loops consist of actions that involve collecting feedback and acting on it to solve customer pain points and add value to the product. Positive feedback loops confirm you’re doing the right thing while negative feedback loops are a chance to solve issues and improve the user experience. Want to see how?

Product Research 92

Product Research Feedback Loop Feedback Software User Testing 92

Product Talk

AUGUST 2, 2023

In my book, Continuous Discovery Habits , I define continuous discovery as at a minimum weekly touchpoints with customers by the team that’s building the product where they conduct small research activities in pursuit of a desired product outcome. The heart of this visual is an opportunity solution tree.

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Product Research User Testing Research Software Feedback Software 193

Userpilot

SEPTEMBER 12, 2022

The Product Owner is a Scrum role and they act as the representative of the customer on the team, while the responsibilities of the product manager are much wider. The Objectives and Key Results (OKR) framework helps organizations select goals (Objectives), milestones measuring progress (Key Results), and specific tasks (Initiatives).

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Product Research User Testing Onboarding KPIs Feedback Software 77

PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. This means communicating the user's pain points and clarifying requirements to software engineers. That's what software engineers do. PMs build and manage technical products.

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