BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 93

Data Visualization Customer Experience Analytic Tools Customer Feedback 93

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Customer Validation Process.

User Testing 117

User Testing User Friction Customer Feedback Product Marketing 117

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Research Your Target Customer. Learn as much as you can about your prospective customer.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 86

User Testing Customer Experience User Friction Research Software 86

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market.

Feedback Software 89

Feedback Software Positioning Reporting Tools Strategy 89

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. A minimum viable product (MVP) is a version of the product with only core features. What are the product goals?

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy! What you can expect ????

Product Research 52

Product Research Customer Experience User Testing User Friction 52

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Userpilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. Do you collect feedback and user sentiment regularly and act on insights? If you don’t, you’ve been missing out on a lot of user-generated insights.

Product Research 83

Product Research Feedback Loop Feedback Software User Testing 83

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. The value proposition is the summary of the positioning strategy. It highlights the benefits of the product and its advantages for the prospective customer. To improve product value resist the urge to just add features.

User Testing 89

User Testing Product Research Feedback Software Analytic Tools 89

Userpilot

JULY 22, 2023

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. upselling vs cross-selling).

Feedback Software 72

Feedback Software User Testing Strategy Onboarding KPIs 72

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 85

Research Software User Testing Strategy Customer Experience 85

Userpilot

FEBRUARY 27, 2023

Is Whatfix or Spekit the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

FEBRUARY 27, 2023

Is Walkme or Spekit the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Is Userlane or Apty the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. If it does, then customers will flock to your product.

User Testing 60

User Testing Feedback Software Product Marketing Marketing 60

Userpilot

FEBRUARY 27, 2023

Is Whatfix or Apty the best tool for customer feedback? You also need to consider your budget when choosing a product. Our goal in this post is to discuss exactly what the ideal tool for customer feedback should do and which is the best choice for your business. Looking for the best tool for customer feedback?

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

Is Walkme or Userlane the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect too for customer feedback should deliver and which will be the best choice for your company’s needs. Userpilot is the perfect alternative for collecting and analyzing customer feedback in-app.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 23, 2023

Is Whatfix or Userlane the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. Whatfix and Userlane are good tools for customer feedback. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 23, 2023

Is Chameleon or Spekit the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. Chameleon and Spekit are good tools for customer feedback. Let’s dive in!

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 96

Analytic Tools User Testing Customer Experience Research Software 96

Userpilot

FEBRUARY 27, 2023

Appcues or Spekit – which is the best tool for customer feedback for your SaaS? Why choose Appcues though if Userpilot can provide you with a more robust customer feedback toolkit, without the hefty price tag? TL;DR Collecting customer feedback is an important task for any product team. Salesforce).

Feedback Software 52

Feedback Software User Testing Analytic Tools Customer Feedback 52

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 87

User Testing Product Research Data Visualization Research Software 87

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 163

Product Research User Testing User Friction Research Software 163

Userpilot

FEBRUARY 27, 2023

Is Walkme or Apty the best tool for customer feedback? In this post, we’ll discuss what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Customer feedback is any information provided by customers about their experience with a product or service.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Your MVP should tackle your user's main pain points.

User Testing 92

User Testing Feedback Software Research Software Product Research 92

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85