How to Identify and Remove User Friction With Dead Click Tracking
Userpilot
DECEMBER 31, 2022
One big driver could be UX issues : specific elements on a page might be blocking another button, your overall site design choices might be misleading, broken links could be repeatedly clicked in error, or links might be missing in their entirety. Dead clicks due to poor UX. Get it wrong, and you could see a mass user exodus.
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