Remove Crowdsource Remove Management Remove Messaging Remove Positioning
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30 Steps to Mobile App Launch

Alchemer Mobile

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

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Clearbit’s VP of Customer Success on turning economic headwinds into a growth opportunity

Intercom, Inc.

If you get it right – and meet your customers at precisely the right moment – 75% will take action after seeing a message that’s relevant to them. If you have lots of unstructured [information], it’s hard to get it in a position where it’s getting to the right person at the right time. But the inverse is also true.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

ML is a creative process, and Product Managers can add value For the sake of my sanity and for better readability, I’ll split this post into three parts. Spam engines, for example, index characteristics of spam messages (including text, subject line, sender information, etc.) Quickdraw : Crowdsourced data on line images and strokes 3.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.

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Humans Are Awesome/Terrible At Risk Management | Andy Ellis, Akamai | BoS USA 2019

Business of Software Conference

Humans are horrible at risk management! Now if you’re a product manager you look this, you’re like Oh my God this is just make work. Nothing really happened positively here. And so, we have beliefs about how humans are at risk management is everyone familiar with the trope of Florida man? Andy Ellis, Akamai.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: For those of you who are wondering why you just got Rick-rolled, Elpie and I decided to crowdsource our walk on song from our team. So, against this calibre of competition how does a small startup managed to remain competitive? How do you still manage to assemble a superstar team before you dive in.

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Black Women’s Business Collective founder Zanade Mann on advocating for your peers

Intercom, Inc.

And no one knows this better than Zanade Mann , founder and Managing Director of the Black Women’s Business Collective. What began as a crowdsourcing initiative quickly evolved into an ecosystem where women can access funding, business training, and community building to help their businesses scale. Zanade: I call it BWBC for short.