Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

JUNE 22, 2020

Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. Where are you finding new ideas?

User Testing 84

User Testing Product Research Customer Feedback Crowdsource 84

The Product Manager Coach Blog

SEPTEMBER 5, 2023

By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. It includes tech enthusiasts, market researchers, and even end-users. Diverse Expertise: A network is not just product managers.

Research Software 52

Research Software Feedback Software Product Manager Product Management 52

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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User Testing Product Research Market Research Data Visualization 177