CTO Coach Customer Experience Handbook Positioning 
Mind the Product
FEBRUARY 1, 2019
getting a certification (be it scrum, agile, product, coaching … you name it). hitting a specific metric (revenue/users/conversion, etc). Are you moving towards a positive outcome, or away from a negative one? Approach goal: “Be more appreciative of my CTO’s actions.”. Avoidance goal: “Avoid arguing with the CTO.”.
Business of Software Conference
SEPTEMBER 10, 2018
There is more diversity in the book list than the speaker walk on music choices this year by the way – any guesses as to most requested walk on music this time round? Next up: Moesta’s Jobs-to-be-Done Handbook and Christensen’s Competing Against Luck. Mikey Trafton, Alamo Drafthouse, CTO. A great reading list.
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