Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. And so jeetu crowd is a great example.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

MAY 15, 2019

So the ability to fly for twenty five hours at a time for a cost of eight thousand dollars rather than having to buy fractions of planes. So I just googled “Leading expert computer vision”. I felt the computer vision was crucial. And this was a great concept. And he said Yeah no problem. And it had its telephone number.

Research Software 55

Research Software Technology User Testing Fractional CTO 55

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

svpg

SEPTEMBER 30, 2016

There are three main reasons for this: First, even though I personally spend a good deal of my time writing and coaching and teaching about product management, there’s little question that there remains considerable confusion about this role. So my intention here is to show you great examples of this third way of working.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

ProductPlan

OCTOBER 26, 2021

Seeing the big-picture vision and possessing versatility enables product managers to impact, even when the spotlight falls on others instead. Some view Product as an equal peer to Marketing, Sales, and Engineering, while others tuck it away under a VP of Product Marketing or a CTO. Are you a great mentor or a devoted protégé?

CTO Coach 86

CTO Coach User Testing Product Research Data Visualization 86

Business of Software Conference

NOVEMBER 19, 2019

The five things in the V2MOM: Your vision which is really the call to action. How do you avoid switching from ‘I’m going to set the vision and the goal’ to ‘I’m just gonna tell you what to do and you do it right now’? I think the main thing was… what is it they say, often tactics drives strategy?

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JULY 2, 2019

This is my design process and I’ve got some examples of what I’ve done recently. So here’s an example of what we did this at MOO.com. Here’s one example at MOO. But facts I’ve discovered that many companies just ask a design team to execute on the vision. In fact just do this bit here.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40