Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? And what’s their relationship to the product vision and the product backlog?

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 123

Vision Product Research User Testing Roadmap 123

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important? Your product vision shouldn’t.

Vision 130

Vision Product Research User Testing Customer Experience 130

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 123

Enterprise Research Software Feedback Software Strategy 123

Roman Pichler

MARCH 4, 2019

The map below shows the strategy tools I find helpful to make effective product strategy decisions. As the Strategy Map above shows, you should be aware of the overall business and product portfolio strategy in order to make the right strategic product decisions, as these provide the necessary context.

Strategy 227

Strategy Vision Product Research Data Visualization 227

Lenny Rachitsky

JANUARY 21, 2024

— Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast. Strategies are fundamentally about what you’ll do in response to a challenge.

Strategy 100

Strategy Banking Research Software User Testing 100

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. What is a customer success strategy?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

UserVoice

AUGUST 16, 2016

While you might “own” the product, your product’s vision should be coming from the top of the house. Sales, operations, technology… all of it should be working toward a common vision. So, if the vision isn’t the responsibility of the product team, what is? Let’s use a hypothetical example — a space travel.

Vision 212

Vision Product Strategy Travel Roadmap 212

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

airfocus

JANUARY 16, 2023

When Microsoft started with "a computer on every desk" vision, they set out to change the world. That’s the power of a vision statement, and in this article, you’ll learn how to create your own vision statement and examine examples from industry giants to inspire you to change the world.

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Vision Article Product Strategy Strategy 40

The Product Coalition

JANUARY 27, 2024

For example. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. My very scientific plot to show the sweet spot (orange area) for scaling & growth to be in relation to product strategy and customer size.

Feedback Software 129

Feedback Software Analytic Tools Onboarding KPIs B2B 129

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. Product Strategy emerges from experimentation towards a goal.

Product Strategy 304

Product Strategy Onboarding KPIs Strategy Transportation 304

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

Strategy 256

Strategy Product Research Weak Development Team Systems Review 256

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. In the dynamic landscape of product development, the fusion of design strategy and product management is not just a theoretical concept but a lived reality.

Strategy 98

Strategy User Friction User Testing Research Software 98

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

Lenny Rachitsky

DECEMBER 3, 2023

Known for crafting a strong, unified vision, Ebi empowers her teams to achieve outsized outcomes.

Vision 57

Vision Product Research Document Engineering 57

The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! Participants: Product Manager (required), Product Owner (required), Development Manager (required), Business stakeholders (optional) Guiding Questions: What are the highest value projects that will help realize your strategy at the end of the roadmap.

Vision 89

Vision Roadmap Customer Experience Weak Development Team 89

Product Management University

FEBRUARY 1, 2024

Version 1 Products Need a Vision and Strategic Roadmap The easiest way to avoid the version 1 product dilemma is to describe what the product will ultimately help customers accomplish, why that outcome is valuable, and in pecking order, the biggest obstacles standing in the way of that outcome. The strategic roadmap is the next layer down.

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B2B Vision Roadmap Framework 147

ProductPlan

SEPTEMBER 1, 2022

In the world of product, nothing helps keep the team on track better than a strong product vision and a product strategy backing it up. This requires breaking down the product vision and translating it into themes everyone can get behind. Infuse the Product Roadmap with the Product Vision. Alignment Begets Autonomy.

Vision 59

Vision Roadmap Product Research Customer Experience 59

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 155

Branding Strategy Feedback Software Research Software 155

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 123

Startups Strategy Technical Review B2B 123

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Roman Pichler

DECEMBER 7, 2021

Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services. Examples of revenue-generating products are Google Search, which generates money through ads, and Microsoft Word, which is monetised through subscriptions (as part of the Office suite).

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a vision. It’s not a set of goals.

Product Strategy 124

Product Strategy Roadmap Strategy Vision 124

The Product Coalition

DECEMBER 11, 2019

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. The very first step I took was stating the vision.

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Vision Customer Experience Product Research Travel 78

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

Product Strategy 131

Product Strategy Strategy Product Research User Testing 131