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Customer Intelligence in SaaS: How To Collect Customer Intelligence Data and Improve Loyalty?

Userpilot

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

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Customer feedback examples from 10 leading companies – Google, Facebook, Amazon…

Usersnap

We’re glad to see more and more big companies putting customer feedback at high priority, so today we want to share the top 10 customer feedback examples with you to help you get started in your own feedback process. What to take note on these customer feedback examples. How will the customers perceive this feedback format?

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A Product Owner’s Role in a Product Organization

ProductPlan

The product owner role was born in Agile scrum , a process initially created to deliver software more quickly by giving the product development team more autonomy in exchange for frequent releases that increase customer value. Represent the voice of the customer. Communicate and liaise with stakeholders and product development.

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. It’s challenging to communicate strategy in a list that’s 200 items long. How do you know if you are spending enough time on strategy?

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery.