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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. Where do you start? What matters most?

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. If your AI journey has already been successful, then it’s time to harness the power of new tools for an even broader impact. Why Accelerate Now?

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Team Sport: Adobe’s Approach to In-Product Guides

Gainsight

” Companies with well-built solutions are discovering when they partner with equally good and complementary products; the results are outstanding. That happened when Adobe’s top-performing Product Adoption Team combined efforts using their Audience Manager with Gainsight’s PX solution. Internal Team Alignment. .”

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?

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And The 2021 GameChanger Award Goes To…

Gainsight

They evolved their Health Score and devised a new scorecard system aligning each of their customers’ segments. ” Being proactive in creating meaningful communication with their customers has proven to be vital to their success and an essential element of driving renewals, expansions, upsells, and advocacy. .

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The In-App Engagement Starter Kit

Gainsight

A complete in-app engagement strategy requires two things: technology and structure. Technology is necessary to deploy the in-app engagements and a framework, like the one below, will help you map out when, where, and how often your engagements should occur. The TRUSt Framework: Gainsight’s in-app promise.

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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

An in-app engagement strategy requires two things: structure and technology. Technology is necessary to deploy the in-app engagements and the processes below will help you map out when, where, and how often your engagements should occur. This has affected everyone, especially educators, and the technology they use every day.