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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

You can leverage customer fit to bring success by: Creating user personas based on successful customers. Communicating a relevant value proposition with accurate product positioning. Designing your pricing plans to attract good-fit customers. Implement an engagement model that fits your perfect customer.

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Team Sport: Adobe’s Approach to In-Product Guides

Gainsight

” Companies with well-built solutions are discovering when they partner with equally good and complementary products; the results are outstanding. That happened when Adobe’s top-performing Product Adoption Team combined efforts using their Audience Manager with Gainsight’s PX solution.

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Why This Global Disrupiton Is A Catalyst To Product-Led Growth

Gainsight

Businesses will have to rely on global resources, digital customer communication, and leverage different sources of supply. Local businesses will shift towards globalization, where design, production, and delivery are distributed. 5 Ways to calibrate your product & GTM strategy. Shifting towards sustainability.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. We also used in-app messages to avoid exacerbating already high levels of email fatigue.

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Customer Success and Product Experience – Better Together, Now More Than Ever

Gainsight

Last week we were treated to a lively conversation with Eric de Jager, President at Harbor Products Group, and our very own Tyler McNally, VP of Customer Experience who really proved how vital it is for Product Leaders and Customer Success leaders to partner during these uncertain times.

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Crafting Stellar Product Process with John Cutler

The Product Coalition

John and I talk trust, process, and customer communication ahead of his talk at this year’s Split Decisions conference John Cutler is a Product Evangelist at Amplitude. Previously, he’s served in various product roles at Zendesk and Pendo. Can we make slightly better product decisions today than we made yesterday?