article thumbnail

Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Below, we take a deeper dive into the report’s key data and trends.

article thumbnail

Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Track User Sentiment in SaaS: Steps and Tools

Userpilot

What if we told you you could track user sentiment in the user feedback , social comments, and online reviews you receive? In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment.

article thumbnail

15 Best User Behavior Analytics Tools in 2024

Userpilot

User behavior analytics tools are an essential part of the modern product manager’s toolkit. These robust tools help you track and analyze crucial user behavior data. This article explores the top behavioral analytics tools to help you choose the right one for your needs.

article thumbnail

Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Heap and Google Analytics are popular product analytics tools that help businesses pursue product growth with data-driven insights. In this article, we’ll go through the main differences between both tools to help you understand which one is better for you. respectively. What is Heap?

article thumbnail

Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. And unless they have a tech background, they can’t look under the hood themselves.

article thumbnail

10 Ways Customer Data & Machine Learning Can Enhance Customer Experience

Userpilot

Coupled closely together with Machine Learning is customer data. Combining customer data & machine learning unlocks the power of big data. This one-two combo is a great way to help enhance customer experience , one of the most impactful methods of increasing product growth.