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Why Your Entire Company Should Talk with Customers Weekly

Amplitude

Everyone in your tech company should spend time with customers weekly. Helping everyone in your organization regularly engage with customers—specifically team members in non-customer facing roles—is powerful and even transformative. We shared learnings and customer stories from the experience regularly. Yes, weekly.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Engineering and Product are written off as intellectual time-wasters. Subtle distinctions are lost.

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How to Decrease Beta Testing Costs by 40%

Centercode

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Taking shortcuts and cutting corners leads to unpleasant surprises down the road in the form of low star ratings, skyrocketing support costs, and hundreds of RMAs.

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Don’t Ask a PM: What’s a typical day as a product manager?

The Product Coalition

Since I started my full time career, I’ve been able to attend a number of these meetups, where both current and aspiring PMs meet together to share knowledge and insights. Engineers (software engineers, quality assurance engineers, etc.) Services (customer support, training, etc.)