article thumbnail

The Best Way To Understand User Needs and Pain Points Without a Big Research Budget

The Product Coalition

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. Market insights: What’s happening today with the market? Not sure where to look?

article thumbnail

How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. What questions and should the research prioritize?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get High-Quality and Useful Mobile Customer Feedback

Alchemer Mobile

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

article thumbnail

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. What questions and should the research prioritize? .

article thumbnail

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. How to surface feedback misalignment and recognize when it’s time to pivot. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision.

article thumbnail

Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. So, we won’t waste your time.

article thumbnail

How we stay close to customers to create better user personas at Mixpanel

Mixpanel

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.