Mind the Product

OCTOBER 8, 2018

Find a Problem Statement – Identify the Real User Need. Product managers should first identify the key user persona for the domain they’re operating in, and list out their real problems. It’s recommended to have multiple rounds of brainstorming to get to know the root cause of the your users’ problems.

Product Research 144

Product Research User Testing Marketing Weak Development Team 144

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Learn about your customer- who is your target audience? Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. Yet, it’s a double-edged sword. It’s a worthwhile investment.

Branding 88

Branding User Testing Product Research Data Visualization 88

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Create a targeted go-to-market strategy for your launch plan.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Usersnap

AUGUST 25, 2021

Especially because in critical moments, you rely on the importance of customer feedback to grow your profits. The customer problems solved by these SaaS businesses are diverse, but for sure there is competition among them. How do you know what the customer wants and expects from you? By asking your customers for feedback.

Feedback Software 52

Feedback Software User Testing Customer Feedback Research Software 52

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Aetna dramatically increased usability and user engagement.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Aetna dramatically increased usability and user engagement.

User Testing 40

User Testing Research Software Product Research Market Research 40

Usersnap

DECEMBER 1, 2021

You may be asking, what is the voice of the customer (VoC), and how can I use a voice of customer survey to improve my SaaS business? No, it isn’t a cacophony of customers randomly speaking like Revolution 9 on the Beatles White Album. What is a Voice Of The Customer Survey? Why is the Voice of the Customer important?

Product Research 91

Product Research Feedback Software Customer Feedback User Testing 91

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. Higher value translates into more customers, higher retention, and stronger brand loyalty. Check if you’re targeting the right customers.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

ProductPlan

FEBRUARY 3, 2022

But there are only so many hours in a workday, which means that PMs don’t have much extra time to create and enforce best practices and processes with the cross-functional team, the product team, or customers. A product ops manager (or team) exists to support the product team by: Facilitating user interviews and other market research.

Product Research 95

Product Research User Testing Data Visualization Customer Experience 95

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What is a product team structure?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

SEPTEMBER 12, 2022

It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. The greater the score, the more satisfied your customers are and the more loyalty they feel towards your brand. Userpilot can help you create rNPS and tNPS surveys to measure customer loyalty code-free.

Feedback Software 98

Feedback Software Product Research Onboarding KPIs User Testing 98

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights. That’s what Product Ops does.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Usersnap

MARCH 19, 2019

Do you consider customer feedback? Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

ProductPlan

MAY 31, 2023

In professional services or customization-oriented businesses where the customer’s always right, a project-centric mindset matches the challenge. These firms have an unflagging belief that they’re building something important for an addressable market without compromising on their vision or principles.

Product Research 81

Product Research User Testing Customer Experience Customer Feedback 81

Revulytics

MARCH 20, 2018

In his book, “ What Do You Want Your Customer to Become ,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most important metrics to measure – customer lifetime value.

Data Visualization 60

Data Visualization Analytic Tools Customer Feedback User Testing 60

The Product Coalition

MAY 13, 2020

Marketing ops, sales ops, and DevOps have been an essential part of business for years. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. However at Stripe, Product Ops’ primary focus is on providing value for the user.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Usersnap

JUNE 8, 2020

Usersnap’s 1st virtual summit, The Journey To Customer-Centric Growth , set sail on May 20th 2020. Customers are evolving, and so should your CX practices. Technology, customer behaviors and the unforeseeable pandemic were the hot topics many of the speakers touched on and asked about by the audience. Get inspired by Klaus-M.

User Testing 40

User Testing Customer Feedback Customer Experience Feedback Software 40

The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. It’s an actionable framework to achieve this product-market fit. It is built on the principles of a business that focuses on delivering value to the customer.

Startups 124

Startups Feedback Software User Testing Product Research 124

Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. Instead, we promote a practice of asking questions with the goal of gleaning knowledge and insight—not to dismantle someone’s point of view—and encourage thinking aloud to pressure-test logic, and validate hypotheses.

User Testing 75

User Testing Product Research Weak Development Team Customer Feedback 75

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Feedback Loop

JUNE 5, 2023

Pepper Miller, President of the Hunter-Miller Group, highlights how impactful it is for executives to understand their audiences' differences.

Marketing 98

Marketing Product Management Product Manager Management 98

The Product Coalition

NOVEMBER 26, 2019

Their goals are always stated in terms of delivering products and features (output), and never in terms of expected business and customer outcomes. Such teams expect to get a prioritized product backlog and detailed requirements, often in the form of epics and user stories. users, market and business, fades into the background.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

Userpilot

JANUARY 31, 2022

Have an increased EQ and be empathetic towards customers, teams, and stakeholders. Run continuous market research, discovery, and/or user research to better understand how to solve problems. These types of PMs focus on finding product-market fit for new experiments and opportunities within an organization.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

DISQO

JANUARY 10, 2019

Alpha, the rapid consumer feedback platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

User Testing 40

User Testing Product Research Reporting Tools Data Visualization 40

DISQO

JANUARY 10, 2019

Alpha, the rapid consumer feedback platform, today announced the findings from its annual Product Management Insights Report , highlighting the powerful role product managers can play in driving digital innovation — if they are supported and freed up to experiment.

User Testing 40

User Testing Product Research Reporting Tools Data Visualization 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Companies that put consumer insights at the center of everything they do, that’s who. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 23, 2019

Any company that wants to survive the current consumer revolution had better strive for perfect product/market fit, because their competition definitely will. Companies that put consumer insights at the center of everything they do, that’s who. How can brands build for the future when your strategy is stuck in the past?

User Testing 40

User Testing Branding Data Visualization Product Research 40

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 40

User Testing Product Research Customer Feedback Feedback Loop 40

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 40

User Testing Product Research Customer Feedback Feedback Loop 40