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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

When a user uses an app, they do stuff. And each of these kinds of events can be “meaningful” based on how they represent our users’ behaviors and expectations as they navigate the app experience. But events aren’t just limited to direct actions taken by users. Notifications and messages received are great examples.

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. For marketplaces, these are usually the sellers and providers who spend their entire day attracting users with their products and services.

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Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. The main message is that one of your centerpiece features is “confusing” or “doesn’t make sense.”

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20 Top Product Management Books for 2021

Alchemer Mobile

Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. How to Create Products and Services Customers Want. creating compelling products and services customers want to buy.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. Simply put, podcasts are digital audio files that users can download — or in some applications, stream — and listen to. To listen to a podcast, a user adds the RSS feed to their podcast client (such as Apple Podcasts, Spotify, etc.),