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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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How to Benefit From Big Data Analytics: 7 Real-World Examples

The Product Coalition

Today, due to the internet, software development companies collect such vast quantities of data that we have coined a new term for it: “big data.” Since then, new technologies, such as Amazon and smartphones, have significantly increased the quantity of data available to organizations.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Dropbox invests in customer loyalty programs to drive word-of-mouth. Tableau builds trust with potential customers on software review platforms. Let’s dive in!

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14 Data Analytics Trends for 2024: What You Can’t Ignore

Userpilot

TL;DR Data analytics is about transforming unstructured data into actionable insights to enhance customer understanding, product features, business operations, and strategic decision-making, ultimately driving growth and user satisfaction. Product analysis with Userpilot.

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Top 7 Insights from CS Unplugged: Enterprise Edition

Gainsight

Customer Success (CS) teams are evolving into a primary growth driver for companies in all industries. Organizations are constantly innovating how their customer success managers operate. . These days, it’s common sense that data should drive scalable customer success. Here are seven of the most important things we learned.

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Data Democratization: Definition, Benefits, Implementation & Best Practices

Userpilot

TL;DR Data democratization is the process of simplifying how data is stored and managed to help non-technical employees access it easily and make data-driven decisions. This increases collaboration across the organization and fosters communication with non-technical stakeholders. Let’s get right to it, shall we?

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it!